 |
Cronos “Human
Rights”.
41 60 second spots.
From 8 January to 3 February.
Communicator: Constantino Romero.
(advertising)
|
 |
Content:
Here is some information which can improve
everyone's life.
Wouldn’t it be good to know that
what we buy is free from any toxic or
contaminating element?
Wouldn't it be good to know that what
we are buying has been produced without
polluting the environment in any way?
Wouldn't it be good to know that what
we are buying has been manufactured respecting
the human rights of workers?
The Textile Technology Institute AITEX
certifies that the products bearing the
“made in Green” label have
been produced without toxic substances,
protecting the environment and respecting
the human rights of workers.
Soon you will be seeing this label but
one day everyone will be the same. For
sure.
|
 |
Espacio INFOCONSEJOS.
37 spots 60 seconds.
From 3 February for a month.
Communicator: Mario Picazo.
(advertising1)
(advertising2)
(advertising3) |
 |
| Content:
With the way
things are on the planet it would seem things
have to change…
For example manufacturing without considering
consumers’ health
For example manufacturing without considering
the human rights of workers…
For example manufacturing continuously without
considering the health of the planet.
Sometimes it seems that we have forgotten
that the Earth was not inherited from our
parents or forebears but rather it is on
loan from our children.
Improvement is possible: the Textile Technology
Institute AITEX has developed a certification
system which guarantees that products bearing
the “made in Green” label have
been manufactured without any toxic substances,
protecting the environment and respecting
the human rights of workers.
Don't you think it's interesting for us
as consumers to be able to choose the type
of world we wish to live in?
|
|
In
order to disseminate our concept we have
launched a communications and marketing
campaign which enjoys the backing of a group
of leading commentators who have provided
disinterested support for our project and
have lent their image and stated their commitment
on our web page web (www.madeingreen.com).
So far we have gained the support of:
(Link
friends page)
|
 |
PROMOTIONAL ARTICLE
IN “MUY INTERESANTE” |
|
The magazine Muy Interesante, which is
a pioneer in creating social awareness
in this field has already become “made
in Green”. With a circulation
of 350,000 and an overall number of 2105300
readers, IIt has produced a two page advertising
feature on “made
in Green”, describing the
“made in Green”
initiative in terms of its content and
the certification process as well as the
promotional programme for “made
in Green” designed to create consumer
awareness.
(pdf
promotional article)
|
|
