Tele 5 pulls out all the stops for made in Green. The leading Spanish TV channel has given its full backing to the "made in Green" awareness campaign. Fronting the campaign is one of the channel’s best-known and most-respected characters: Mario Picazo, Head of Weather Services at Tele 5:
  
Thirty 30-second spots fronted by Picazo will introduce the “friends of made in Green" who have offered to “show their faces” for this initiative absolutely free of charge:
David Villa. European Champion footballer.
David Meca. World record swimmer.
Elsa Anka. Celebrity.
Enma Ozores. Actress

Mario Picazo live with Ana Rosa and her collaborators. Picazo presents Ana Rosa and her collaborators with the "made in Green" ribbon while explaining "made in Green" to the audience.

Mario Picazo, special reporter for "made in Green". Ana Rosa’s programme and "Está Pasando" will show a special report with Picazo interviewing people in the street about "made in Green".

Special "made in Green” programme. Mario Picazo, the lynchpin of the "made in Green" campaign on Tele 5, will host a show featuring interviews with those responsible for "made in Green" and a special appearance by David Villa to support the "made in Green" initiative. Tele 5 will be showing 23 trailers for the programme, including the brand name, for a full week.

Sunday January 25th: made in Green day on Tele 5: 14 times in one single day, Tele 5 will broadcast 14 x 5-second spots summarising the appearances of "our stars" who support "made in Green".

The made in Green idea has been "well-accepted" Why is that? Nothing like this has ever been seen before. Not by a leading TV channel nor by famous stars, some of whom normally demand extremely high fees and who have on this occasion offered to provide their image free of charge to support the "made in Green" initiative.
The “made in Green” concept is obviously doing something right to receive such a warm reception. The thing is that success isn’t measured by how you see it, but how everyone else does.
   
Are you "made in Green"?
Are you taking advantage of this positioning?
From January 10th-15th, "made in Green" will be given a very high profile on Tele 5. Influential opinion leaders will be talking in favour of the initiative and the "made in Green" brand: Mario Picazo, David Villa, Ana Rosa, David Meca, Elsa Anka, amongst others.
  
Could this be the opportunity you need to boost the recognition of your "made in Green" products?
 
It’s certainly worth trying. Although it might not seem to be the case, now’s the time for adding value. "made in Green" is already doing just that today. And even more tomorrow.

(Green Planet) Mario Picazo