Aitex carries out national communications and advertising campaigns

Cronos “Human Rights”.
41 60 second spots.
From 8 January to 3 February.
Communicator: Constantino Romero.

(advertising)

Content:

Here is some information which can improve everyone's life.
Wouldn’t it be good to know that what we buy is free from any toxic or contaminating element?
Wouldn't it be good to know that what we are buying has been produced without polluting the environment in any way?
Wouldn't it be good to know that what we are buying has been manufactured respecting the human rights of workers?
The Textile Technology Institute AITEX certifies that the products bearing the “made in Green” label have been produced without toxic substances, protecting the environment and respecting the human rights of workers.
Soon you will be seeing this label but one day everyone will be the same. For sure.

Espacio INFOCONSEJOS.
37 spots 60 seconds.
From 3 February for a month.
Communicator: Mario Picazo.

(advertising1) (advertising2) (advertising3)

Content:

With the way things are on the planet it would seem things have to change…
For example manufacturing without considering consumers’ health
For example manufacturing without considering the human rights of workers…
For example manufacturing continuously without considering the health of the planet.
Sometimes it seems that we have forgotten that the Earth was not inherited from our parents or forebears but rather it is on loan from our children.
Improvement is possible: the Textile Technology Institute AITEX has developed a certification system which guarantees that products bearing the “made in Green” label have been manufactured without any toxic substances, protecting the environment and respecting the human rights of workers.
Don't you think it's interesting for us as consumers to be able to choose the type of world we wish to live in?

In order to disseminate our concept we have launched a communications and marketing campaign which enjoys the backing of a group of leading commentators who have provided disinterested support for our project and have lent their image and stated their commitment on our web page web (www.madeingreen.com). So far we have gained the support of:

(Link friends page)

PROMOTIONAL ARTICLE IN “MUY INTERESANTE”

The magazine Muy Interesante, which is a pioneer in creating social awareness in this field has already become “made in Green”. With a circulation of 350,000 and an overall number of 2105300 readers, IIt has produced a two page advertising feature on “made in Green”, describing the “made in Green” initiative in terms of its content and the certification process as well as the promotional programme for “made in Green” designed to create consumer awareness.

(pdf promotional article)

campaign 2005-2006